Fin Collective – Brand and Graphic Design by DIA

Graphic design and branding by DIA for Fin Collective, a venture that celebrates surf focused artists and photographers.

Rick Malwitz, owner and designer of Malwitz Custom Surfboards approached the creative team of DIA to brand his new venture called “Fin Collective”. Through a limited run of custom fins, Fin Collective supports and promotes surf focused artists and photographers.

The New York city based studio developed a visual vocabulary based on a minimal look with a nod to the SoCal surf culture. For more, do not hesitate and visit dia.tv or if you’re in New York City, check out Rick’s surf boards at Saturdays Surf NYC on Crosby Street.

Fin Collective - brand and graphic design by DIA, a New York City based strategic brand consultancy, a design studio and production company.
Fin Collective – brand and graphic design by DIA, a New York City based strategic brand consultancy, a design studio and production company.
Minimalist logo design created by DIA from New York City.
Minimalist logo design created by DIA from New York City.
The stationery set is mainly based on cyan blue and white colors.
The stationery set is mainly based on cyan blue and white colors.
The venture celebrates surf focused artists and photographers.
The venture celebrates surf focused artists and photographers.
Brand imaging and print design.
Brand imaging and print design.
Branding for shipping materials.
Branding for shipping materials.
Fin Collective - business cards of founder Rick Malwitz.
Fin Collective – business cards of founder Rick Malwitz.
Simple two tone business cards on white thick paper with blue edges.
Simple two tone business cards on white thick paper with blue edges.

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