Renowned graphic design studio Futura created a visual identity for the coffee brand Elixir inspired by alchemy and a little dose of witchcraft.
Located in Saudi Arabia, Elixir is a coffee brand with an identity concept that is influenced by the principles of the alchemist process. Graphic design studio Futura has reinterpreted this concept by creating a unique and eye-catching graphic system that adds a touch of witchcraft to the process of making a good coffee. Learn more below the following image.
Their aim was to create something completely different and unique compared to all the existing coffee shops out there. Hence, they came up with a range of illustrations as interpretations of alchemical works in a laboratory to tell the story of how it would be to make the recipe of Elixir’s coffee. In contrast, they have chosen a typeface with a different structure based on a classic style. Below you can find some images of the brand identity. For more of Futura’s creative work, please visit their website.
All images © by graphic design and branding studio Futura. Check out other cool projects in our Graphic Design, Branding, and Packaging Design categories. WE AND THE COLOR is your source for the daily dose of creative inspiration!