El Passatge – printed collateral, branding, and art direction by studio Mucho.
Mucho, a London based visual communications and graphic design studio was commissioned to develop an appropriate visual vocabulary for El Passatge, the new culinary offering of the hotel Murmuri. El Passatge has a clear focus on Mediterranean flair, the cosmopolitan energy of Barcelona and bistro characteristics.
Studio Mucho’s task was to create a visual experience that provides a touch of traditional cuisine mixed with a fresh look and a close approach to the restaurant business that would appeal to a young, dynamic crowd. The logotype is based on hotel Murmuri’s corporate font. The designers decided to use some stripe patterns as a graphic element to substantiate the marine and Mediterranean setting.
To complement the interior design, studio Mucho worked with nine artists, which created nine different posters that reflect the character of El Passatge, using stripes as a graphic resource.