Eiuchre (/yʊˈkrɛ/), an independent watch brand, seeks to provide fashionable and high-quality timepieces to younger Asian shoppers. The company encourages its consumers to embrace their authentic selves through these watches, while also creating a unique packaging design that will be introduced at the end of 2022. Studio Fagerström has been tasked with developing this new identity for Eiuchre’s first watch collection.

Eiuchre branding by Fagerström
Eiuchre branding by Fagerström

All images © by Fagerström. You can find more trending projects from around the globe in the Branding and Graphic Design sections on WE AND THE COLOR.

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