Unique brand and packaging design by Happycentro for CRUDE – Raw Chocolate.

Happycentro, a Verona, Italy based graphic design and animation studio was recently commissioned to develop a sophisticated brand and packaging system for CRUDE – Raw Chocolate. Their delicate chocolates are based on only two ingredients, cocoa in different percentages (70, 80, 90, 100 %) and sugar. Happycentro’s creative team has decided to develop a unique brand and packaging system that is as simple and straight to the point as the product itself. The clean packaging was made using a raw cardboard along with a metallic hot foil finish, one for each percentage of cocoa.

The sophisticated result of their creative work can be seen below. For those who want to see more of Happycentro’s creative projects, please visit their website or follow them on Behance. Their extensive portfolio includes a wide range of outstanding projects.

CRUDE – Raw Chocolate – brand and packaging design by Happycentro.
CRUDE – Raw Chocolate – brand and packaging design by Happycentro.
Identity guidelines.
Identity guidelines.
Packaging made of cardboard and a metallic hot foil finish.
Packaging made of cardboard and a metallic hot foil finish.
Chocolates in 70, 80, 90, and 100 %.
Chocolates in 70, 80, 90, and 100 %.
Cardboard package design system.
Cardboard package design system.
Open chocolate packaging.
Open chocolate packaging.

All images © by Happycentro. Do not hesitate to discover more remarkable work in our Graphic Design, Branding, and Packaging categories. WE AND THE COLOR presents you a handpicked selection of outstanding projects realized by some of the best designers and studios from all over the world.