Minimalist and experimental chocolate packaging design by Batke Bendegúz for ARTUR.
Batke Bendegúz is a Budapest, Hungary based graphic design student. He recently created a minimalist, experimental, and innovative packaging design concept for a fictional chocolate brand with the name “ARTUR”.
![ARTUR – experimental chocolate packaging design by Batke Bendegúz. ARTUR – experimental chocolate packaging design by Batke Bendegúz.](http://weandthecolor.com/wp-content/uploads/2016/03/1-ARTUR-–-experimental-chocolate-packaging-design-by-Batke-Bendegúz.jpg)
His concept is based on the idea of a chocolate packaging that allows customers to determine the percentage of used ingredients on a visual interface. Customers will have the opportunity to customize the size of each colored field on a diagram, which allows them to control the amount of specific ingredients. The brand name “ARTUR” draws inspiration from the old Hungarian cartoon “Tales of Pompom”, in which there is a bird named ‘Artur’ who loves chocolate more than anything else.
Batke Bendegúz’ packaging is not just an innovative and user-friendly idea, it also offers a very modern and minimalist appearance. The whole look of each packaging is determined by the colors of the selected ingredients.
![Each color represents a specific ingredient. Each color represents a specific ingredient.](http://weandthecolor.com/wp-content/uploads/2016/03/2-Each-color-represents-a-specific-ingredient.png)
![Customers can customize the size of each color field on a diagram to adjust the amount of specific ingredients. Customers can customize the size of each color field on a diagram to adjust the amount of specific ingredients.](http://weandthecolor.com/wp-content/uploads/2016/03/3-Customers-can-customize-the-size-of-each-color-field-on-a-diagram-to-adjust-the-amount-of-specific-ingredients.jpg)
![The packaging allows costumers to determine the percentage of used ingredients. The packaging allows costumers to determine the percentage of used ingredients.](http://weandthecolor.com/wp-content/uploads/2016/03/4-The-packaging-allows-costumers-to-determine-the-percentage-of-used-ingredients.jpg)
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