ARTUR – Experimental Chocolate Packaging

Minimalist and experimental chocolate packaging design by Batke Bendegúz for ARTUR.

Batke Bendegúz is a Budapest, Hungary based graphic design student. He recently created a minimalist, experimental, and innovative packaging design concept for a fictional chocolate brand with the name “ARTUR”.

ARTUR – experimental chocolate packaging design by Batke Bendegúz.
ARTUR – experimental chocolate packaging design by Batke Bendegúz. This project is an innovative idea by a young Hungarian design student.

His concept is based on the idea of a chocolate packaging that allows customers to determine the percentage of used ingredients on a visual interface. Customers will have the opportunity to customize the size of each colored field on a diagram, which allows them to control the amount of specific ingredients. The brand name “ARTUR” draws inspiration from the old Hungarian cartoon “Tales of Pompom”, in which there is a bird named ‘Artur’ who loves chocolate more than anything else.

Batke Bendegúz’ packaging is not just an innovative and user-friendly idea, it also offers a very modern and minimalist appearance. The whole look of each packaging is determined by the colors of the selected ingredients.

Each color represents a specific ingredient.
Each color represents a specific ingredient.
Customers can customize the size of each color field on a diagram to adjust the amount of specific ingredients.
Customers can customize the size of each color field on a diagram to adjust the amount of specific ingredients.
The packaging allows costumers to determine the percentage of used ingredients.
The packaging allows customers to determine the percentage of used ingredients. Using the interface, people not only control the ingredients of their chocolate, they also customize the look of the packaging.

If you love those innovate projects, you should have a look at our Graphic Design and Packaging categories. On WE AND THE COLOR you can find a hand-picked collection of amazing projects. WE AND THE COLOR is your source for the best inspiration in any kind of innovative design. The selected projects are characterized by a variety of features such as uniqueness, inventiveness or a striking look that attracts customers’ attention.

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