Minimalist and experimental chocolate packaging design by Batke Bendegúz for ARTUR.
Batke Bendegúz is a Budapest, Hungary based graphic design student. He recently created a minimalist, experimental, and innovative packaging design concept for a fictional chocolate brand with the name “ARTUR”.
His concept is based on the idea of a chocolate packaging that allows customers to determine the percentage of used ingredients on a visual interface. Customers will have the opportunity to customize the size of each colored field on a diagram, which allows them to control the amount of specific ingredients. The brand name “ARTUR” draws inspiration from the old Hungarian cartoon “Tales of Pompom”, in which there is a bird named ‘Artur’ who loves chocolate more than anything else.
Batke Bendegúz’ packaging is not just an innovative and user-friendly idea, it also offers a very modern and minimalist appearance. The whole look of each packaging is determined by the colors of the selected ingredients.
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