The Cheburashkini Brothers dairy packaging design by Ermolaev Bureau.
Ermolaev Bureau is a Moscow, Russia based design studio specializing in strategic and creative brand development.
Their team was asked to help with a new brand identity and packaging design for the Cheburashkini Brothers dairy. The family business restored four old farms and built up an ultramodern dairy factory in an ecologically area near Moscow.
Ermolaev Bureau’s designers developed a visual vocabulary away from stereotypical design codes of Russian dairy brands such as images of cows, pouring milk, etc. Instead, they created a brand identity based on clean design, simple graphics and typography with no excessive details. Their solution reflects the new sophisticated farming culture. The main idea of the packaging design is based on typography elements, where initial letters serve as striking design features. The design team developed a custom display sans serif typeface with different weights. All texts were written with the Cyrillic version of Euclid typeface from Swiss Typefaces.