Brand identity design by Ashley Flanagan for Cedar & Stone, a company that provides high-quality tools for real craftsmen.
The company is proud of its craftsmanship and precision. They produce high quality tools that are able to withstand the elements and the wear of time. All of their products are constructed only from the most rare and pure materials.
Ashley Flanagan, a Portland based art director and graphic designer was commissioned to create a suitable brand identity that stands out from the crowd of competitors. They asked for a visual vocabulary that represents the company’s craftsmanship as well as the quality of their products.
Ashley Flanagan developed a set of branding materials based on raw materials of paper and wood mixed with bronze and burnt umbers.
