Art direction, graphic design, and branding by Panel Studio for CARAVANA Bed & Breakfast.
Panel Studio, a Mexican design firm was commissioned to create a fresh and modern brand experience for CARAVANA Bed & Breakfast, a new boutique hotel located in the heart of Guatemala City. Inspired by wooden toy figures, Panel Studios’s design team has created a geometric and colorful pattern system, which can be arranged in countless combinations. These varying shapes have been used throughout the entire brand identity including signage, stationery, and interiors. Below you can find several images of CARAVANA’s colorful brand identity. For more of Panel Studio’s creative work, please visit their website.