Briefcase Brand Identity Design by Anagrama

Brand identity design by agency Anagrama for Mexican industrial design studio Briefcase.

There it is, another successful branding project by Anagrama. This time the Mexican agency was asked to develop a suitable brand identity for Briefcase, an industrial design studio based in Mexico City. Their work mainly focuses on open spaces and urban areas, which served as the main inspiration for their new brand identity.

Anagrama designed a logotype that blends a sans with a serif typeface in order to reflect the combination of modern zeitgeist and timeless elegance. The stationery set and all printed matters are characterized by this contrasting typography and the striking color combination of black and yellow. For further information, please visit: www.anagrama.com

Business card of the Briefcase brand identity.
Business card of the Briefcase brand identity.
Briefcase - branding and stationery design by Anagrama.
Briefcase – branding and stationery design by Anagrama.
Open folder for some printed collateral.
Open folder for some printed collateral.
Stationery and business cards of a brand identity, which is essentially reduced to black and yellow colors.
Stationery and business cards of a brand identity, which is essentially reduced to black and yellow colors.
Two-sided business cards.
Two-sided business cards.
Book design.
Simple and clean book design.
The visual experience is inspired by open spaces and urban areas.
The visual experience is mainly inspired by open spaces and urban areas.
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