Brand identity design by agency Anagrama for Mexican industrial design studio Briefcase.
There it is, another successful branding project by Anagrama. This time the Mexican agency was asked to develop a suitable brand identity for Briefcase, an industrial design studio based in Mexico City. Their work mainly focuses on open spaces and urban areas, which served as the main inspiration for their new brand identity.
Anagrama designed a logotype that blends a sans with a serif typeface in order to reflect the combination of modern zeitgeist and timeless elegance. The stationery set and all printed matters are characterized by this contrasting typography and the striking color combination of black and yellow. For further information, please visit: www.anagrama.com