A modern and minimalist clinic identity designed by Anagrama for Boreálica.
The Boreálica clinic specializes in Whole Body Cryotherapy. Cryotherapy uses extremely low temperatures to decrease inflammation, pain and muscle spasms, and on the other hand it can increase cellular survival and muscle relaxation.
Anagrama was asked to create a brand identity that represents the clinic and its specification. Their design proposal draws inspiration from the coldest places on earth, the North and South poles. To visualize the cold, they decided to use a frosty color palette of white andgrey in combination with a holographic foil. The design of the minimalist logotype is inspired by the typical symbolic representation of temperature. Anagrama’s work included the design of the stationery, all branding materials as well as packaging. The result is a modern and minimalist clinic identity that offers the values of health, technology, and hygiene.