Home Design Branding Boreálica Clinic Identity by Anagrama

Boreálica Clinic Identity by Anagrama

The Boreálica packaging range.

A modern and minimalist clinic identity designed by Anagrama for Boreálica.

The Boreálica clinic specializes in Whole Body Cryotherapy. Cryotherapy uses extremely low temperatures to decrease inflammation, pain and muscle spasms, and on the other hand it can increase cellular survival and muscle relaxation.

Anagrama was asked to create a brand identity that represents the clinic and its specification. Their design proposal draws inspiration from the coldest places on earth, the North and South poles. To visualize the cold, they decided to use a frosty color palette of white andgrey in combination with a holographic foil. The design of the minimalist logotype is inspired by the typical symbolic representation of temperature. Anagrama’s work included the design of the stationery, all branding materials as well as packaging. The result is a modern and minimalist clinic identity that offers the values of health, technology, and hygiene.

Clinic identity by Anagrama for Boreálica, a clinic that specializes in Whole Body Cryotherapy.
Clinic identity by Anagrama for Boreálica, a clinic that specializes in Whole Body Cryotherapy.
Simple and clean logotype design by Anagrama.
Boreálica business cards from a brand design created by Anagrama.
Close up of the business cards.
Some packaging examples of the brand identity.
The Boreálica packaging range.

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