Be Sexy, Be Smart by PlusOne for Soa Aids Nederland

Be Sexy, Be Smart – animated campaign produced by Amsterdam based studio PlusOne for Soa Aids Nederland.

PlusOne is a design and animation studio based in Amsterdam. Their creative team was commissioned by Soa Aids Nederland to create an animated video for the “Be Sexy, Be Smart” campaign. This campaign aims to raise awareness about sexually transmitted infections and HIV among people living in the Netherlands from sub-Saharan Africa, Suriname, the Dutch Antilles and Aruba.

PlusOne produced a video based on colorful illustrations along with amazing animations as well as a tone-of-voice that avoids being patronizing. The hand-drawn graphics,illustrations, and fluent transitions are mostly inspired by African art, which is easy to relate to for the target audience.

Be Sexy, Be Smart - animated campaign by Amsterdam based studio PlusOne for Soa Aids Nederland.
Be Sexy, Be Smart – animated campaign by Amsterdam based studio PlusOne for Soa Aids Nederland.
The video was produced to raise awareness about sexually transmitted infections and HIV.
The video was produced to raise awareness about sexually transmitted infections and HIV.
Minimize the risk of spreading it to others.
Minimize the risk of spreading it to others.
Still from the video.
Still from the video.
PlusOne produced an informative video full of amazing illustrations and animations.
PlusOne produced an informative video full of amazing illustrations and animations.
The clock is ticking - Still from the Soa Aids Nederland campaign.
The clock is ticking – Still from the Soa Aids Nederland campaign.