Brand development by Imagine studio for wellness center Auksinė Giria.
Auksinė Giria is a wellness center in the middle of a beautiful pine forest. This location unites a variety of practices and activities dedicated to a healthier and more conscious way of life. Imagine studio created an interactive brand system that reflects the uniqueness of it. Experiences at the Auksinė Giria are divided into seven groups: nature, self-recognition, discovery, togetherness, relaxation, special occasions, and food. Each of them has its own symbol and together they become the basis of the brand identity. Using strict grid guidelines, the symbols form an individual logo. This way, a dynamic system was created with emphasis put on different experiences. The dominant symbol in the logo represents the main practice of the activity and a unique experience set. This way, all activities in the Auksinė Giria have their own independent signs. Every time a person comes to this resort, they can generate the logo that reflects their unique experiences.
Have a look at the following images. For more of Imagine studio’s graphic work, please visit their website: imagine.lt
All images © by Imagine studio.