A new brand and packaging project realized by graphic design studio Futura for Agua Bendita, a mezcal made in Mexico.
Studio Futura was asked to create a playful brand identity including packaging for Agua Bendita, a mezcal made in Mexico. “This mezcal is dedicated to those who defy traditional norms, thus positioning themselves as a brand without rules for all adventurous souls.”
Futura’s designer’s created a visual identity that masterfully illustrates the values of the brand while breaking with the rules of traditional mezcal. The packaging system of Agua Bendita is now presented with a metaphorical and playful touch. It is based on the symbolism of the Mexican religious narrative. Below you can find several images of the project. For more, please visit the website of graphic design studio Futura.
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