Adidas Originals – store branding concept by Here Design.
London based studio Here Design was commissioned to develop a store identity concept for Adidas Originals.
Their creative team came up with the idea of representing the physical geography of streets from cartography through three-dimensional design. Their aim was to use these designs in order to link each Adidas Originals store with the surrounded streets and its neighborhood. That’s why studio Here Design has created an installation for each of the flagship retail stores globally. Adidas’ iconic Trefoil symbol was built up out of a three-dimensionally extruded model of the urban landscape.
In addition, studio Here Design has created a range of store collateral, branding materials, and packaging. You can find more of their work here.
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