Brand experience design renewal by Plus X for lifestyle curation platform, 11STREET.
Seoul, South Korea based studio Plus X was tasked to work on a sophisticated brand experience renewal for the lifestyle curation and shopping platform, 11STREET. The 11 in the 11STREET brand name is an expression of the determination to perform a strong relationship with the customers through 1:1 sympathy. It also means pursuing something beyond perfection by adding 1 to the perfect 10. The word “street” embodies the brand’s promise to go beyond online by offering a great offline experience.
Plus X has created a new brand experience that is easy and intuitive, credible and considerate, unique and vibrant. The creative team of Plus X has defined a whole new visual experience including logo, countless brand applications, packaging materials, ads, website and mobile app. Please have a look below. To know more about Plus X, please visit their website: www.plus-ex.com