Brand experience design renewal by Plus X for lifestyle curation platform, 11STREET.
Seoul, South Korea based studio Plus X was tasked to work on a sophisticated brand experience renewal for the lifestyle curation and shopping platform, 11STREET. The 11 in the 11STREET brand name is an expression of the determination to perform a strong relationship with the customers through 1:1 sympathy. It also means pursuing something beyond perfection by adding 1 to the perfect 10. The word “street” embodies the brand’s promise to go beyond online by offering a great offline experience.
Plus X has created a new brand experience that is easy and intuitive, credible and considerate, unique and vibrant. The creative team of Plus X has defined a whole new visual experience including logo, countless brand applications, packaging materials, ads, website and mobile app. Please have a look below. To know more about Plus X, please visit their website: www.plus-ex.com
![11STREET, brand experience design renewal by Plus X. 11STREET, brand experience design renewal by Plus X.](http://weandthecolor.com/wp-content/uploads/2017/01/1-11STREET-brand-experience-design-renewal-by-Plus-X.jpg)
![Old logo vs new logo. Old logo vs new logo.](http://weandthecolor.com/wp-content/uploads/2017/01/2-Old-logo-vs-new-logo.jpg)
![Primary logo. Primary logo.](http://weandthecolor.com/wp-content/uploads/2017/01/3-Primary-logo.png)
![Secondary logo. Secondary logo.](http://weandthecolor.com/wp-content/uploads/2017/01/4-Secondary-logo.png)
![Brand applications. Brand applications.](http://weandthecolor.com/wp-content/uploads/2017/01/5-Brand-applications.jpg)
![Business cards. Business cards.](http://weandthecolor.com/wp-content/uploads/2017/01/6-Business-cards.jpg)
![Custom typeface. Custom typeface.](http://weandthecolor.com/wp-content/uploads/2017/01/7-Custom-typeface.jpg)
![Direction Regular and Direction Bold. Direction Regular and Direction Bold.](http://weandthecolor.com/wp-content/uploads/2017/01/8-Direction-Regular-and-Direction-Bold.png)
![Header and body text copies. Header and body text copies.](http://weandthecolor.com/wp-content/uploads/2017/01/9-Header-and-body-text-copies.png)
![Huge billboard ad on streets. Huge billboard ad on streets.](http://weandthecolor.com/wp-content/uploads/2017/01/10-Huge-billboard-ad-on-streets.jpg)
![Billboard ad in the pedestrian zone. Billboard ad in the pedestrian zone.](http://weandthecolor.com/wp-content/uploads/2017/01/11-Billboard-ad-in-the-pedestrian-zone.jpg)
![Delivery boxes. Delivery boxes.](http://weandthecolor.com/wp-content/uploads/2017/01/12-Delivery-boxes.jpg)
![Paper shopping bags. Paper shopping bags.](http://weandthecolor.com/wp-content/uploads/2017/01/13-Paper-shopping-bags.jpg)
![Iconography Iconography](http://weandthecolor.com/wp-content/uploads/2017/01/14-Icon-design.png)
![Website Website](http://weandthecolor.com/wp-content/uploads/2017/01/15-Website.jpg)
![Mobile app Mobile app](http://weandthecolor.com/wp-content/uploads/2017/01/16-Mobile-app.jpg)
All images © by Plus X. Check out more inspiring projects in our Graphic Design, Branding, Packaging, and Web Design categories.