The Living Co. – Identity.

Big Horror Athens, a Greek independent graphic and interactive design studio was asked to develop a new brand identity for The Living Co. Aim was to give the old family organic trade store a new fresh and strong identity that helps to become more popular again. A new logo and some fruit illustrations were designed, which serves as the basis for the new store brand identity. The complete range of printed materials got a distinctive new look.

I really like the result. The design looks modern but not too much for for an old traditional store.

The Living Co. - Organic Store - Brand Identity by Big Horror Athens

The Living Co. – Organic Store – Brand Identity by Big Horror Athens

The Living Co. - Organic Store - Logo Design by Big Horror Athens

The Living Co. – Organic Store – Logo Design by Big Horror Athens

The Living Co. - Organic Store - Stationery Design by Big Horror Athens

The Living Co. – Organic Store – Stationery Design by Big Horror Athens

The Living Co. - Organic Store - Visual Identity by Big Horror Athens

The Living Co. – Organic Store – Visual Identity by Big Horror Athens

The Living Co. - Organic Store - Identity by Big Horror Athens

The Living Co. – Organic Store – Identity by Big Horror Athens

The Living Co. - Organic Store - Fruit Illustrations by Big Horror Athens

The Living Co. – Organic Store – Fruit Illustrations by Big Horror Athens

About the author, Dirk Petzold.

Dirk is the owner and founder of WE AND THE COLOR. With great experience working as a graphic designer, illustrator, and creative director, his aim ist to show creative ideas and outstanding design solutions developed by creative minds from around the globe and from different fields such as design, art, photography, architecture, filmmaking, etc...

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