The Living Co. – Identity.

Big Horror Athens, a Greek independent graphic and interactive design studio was asked to develop a new brand identity for The Living Co. Aim was to give the old family organic trade store a new fresh and strong identity that helps to become more popular again. A new logo and some fruit illustrations were designed, which serves as the basis for the new store brand identity. The complete range of printed materials got a distinctive new look.

I really like the result. The design looks modern but not too much for for an old traditional store.

The Living Co. - Organic Store - Brand Identity by Big Horror Athens

The Living Co. – Organic Store – Brand Identity by Big Horror Athens

The Living Co. - Organic Store - Logo Design by Big Horror Athens

The Living Co. – Organic Store – Logo Design by Big Horror Athens

The Living Co. - Organic Store - Stationery Design by Big Horror Athens

The Living Co. – Organic Store – Stationery Design by Big Horror Athens

The Living Co. - Organic Store - Visual Identity by Big Horror Athens

The Living Co. – Organic Store – Visual Identity by Big Horror Athens

The Living Co. - Organic Store - Identity by Big Horror Athens

The Living Co. – Organic Store – Identity by Big Horror Athens

The Living Co. - Organic Store - Fruit Illustrations by Big Horror Athens

The Living Co. – Organic Store – Fruit Illustrations by Big Horror Athens

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