The Living Co. – Identity.
Big Horror Athens, a Greek independent graphic and interactive design studio was asked to develop a new brand identity for The Living Co. Aim was to give the old family organic trade store a new fresh and strong identity that helps to become more popular again. A new logo and some fruit illustrations were designed, which serves as the basis for the new store brand identity. The complete range of printed materials got a distinctive new look.
I really like the result. The design looks modern but not too much for for an old traditional store.