A fresh visual identity including logo design and numerous branding materials created by Maria Grønlund for SURGE.

“SURGE is an innovation sandbox whose aim is to train science students to translate scientific discovery into economic growth and solutions to the world’s big problems. Housed in the Faculty of Science in a research-intensive university on Canada’s east coast, SURGE offers a range of programs to introduce, and systematically train, science students in the processes and methods of innovation, commercialization, and entrepreneurship. This complements the core training students in the Faculty of Science receive through their degree programs, providing them with the understanding and opportunities needed to take what they learn in the classroom out into the world, through founding startup companies and nonprofits and working in the industry.

While serving students across the Faculty of Science, SURGE has a close affiliation with the Ocean Frontiers Institute to support oceans-related innovation, and a specific mandate to foster science and technology innovation and entrepreneurship activities among traditionally under-represented groups, including indigenous people and women.”

Maria Grønlund, a Danish graphic designer was asked to develop a brand identity that reflects SURGE’s primary areas of focus including ocean science, renewable/green energy, and neuroscience. The visually pleasing result speaks for itself. Just have a look below. For more of Maria Grønlund’s creative work, please visit her portfolio.

SURGE logo design by Maria Grønlund.
The mark depicts an ocean peak at its peak.
SURGE logo design and branding by Maria Grønlund
The well-balanced mark is based on the golden ratio.
SURGE logo design and branding by Maria Grønlund
The inspiration for the mark.
SURGE logo design and branding by Maria Grønlund
The logotype is a custom-made sans with monoline strokes.
SURGE logo design and branding by Maria Grønlund
Mark and logotype
SURGE logo design and branding by Maria Grønlund
Logo in small and medium size.
SURGE logo design and branding by Maria Grønlund
The inspiration for the brand identity.
SURGE logo design and branding by Maria Grønlund
The color palette.
SURGE logo design and branding by Maria Grønlund
The font DIN Pro was used for the byline in the logo.
SURGE logo design and branding by Maria Grønlund
Geogrotesque Stencil is used for headlines.
SURGE logo design and branding by Maria Grønlund
Two-sided business cards.
SURGE logo design and branding by Maria Grønlund
SURGE logo design and branding by Maria Grønlund

All images © by Maria Grønlund.

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