A visual identity and packaging design by Backbone Branding studio for seafood restaurant, The Shack.
Brand design doesn’t need to be expensive. Here comes a fine example of a clever branding solution for a client with a limited budget, who can’t afford an expensive brand development.
Armenia based Backbone Branding studio was asked to develop the visual identity for a small seafood restaurant named “The Shack”. The owner is a fisherman who loves to serve delicious freshly fished seafood to his guest. Due to his limited budget, Backbone Branding studio has developed an identity solution that gives the owner the possibility to carve out diverse stencil shapes by himself and make stenciled illustrations for all the packaging and branding materials.
Backbone Branding studio has created a variety of design templates for the stencils. The logo design includes the restaurant name and its construction visualizes the small wooden fishing house. With all the colorful do-it-yourself design applications, Backbone Branding studio has developed a lovely identity solution. Check out the packaging and branding materials below. For additional information about the Backbone Branding studio, feel free and have a look at their website.