A sophisticated rebranding project by Martin Grohs.
Martin Grohs is a creative director and illustrator based in Leipzig, Germany. He specializes in branding, illustration, and image manipulation projects.
After years it was time for a rebranding of Martin Grohs’ existing corporate identity. The concept of the previous logo came through photography and retouching work that Martin Grohs did in the beginning of his carrier.
It was time for a rebranding because of the three reasons: He has retired from photography and now he is dedicated to only art and graphic design. He would like to go another way, a new way. He founded his own creative office called “GROHS”.
The new corporate identity is characterized by a sophisticated look, which is classic and modern at the same time. Below you can see the beautiful result of the rebranding project. for further information about Martin Grohs, please visit: www.martin-grohs.com
![Martin Grohs, a sophisticated rebranding project. Martin Grohs, a sophisticated rebranding project.](http://weandthecolor.com/wp-content/uploads/2015/02/1-Martin-Grohs-a-sophisticated-rebranding.jpg)
![Old and new logo design. Old and new logo design.](http://weandthecolor.com/wp-content/uploads/2015/02/2-Old-and-new-logo-design-600x738.png)
![Corporate colors and logotype. Corporate colors and logotype.](http://weandthecolor.com/wp-content/uploads/2015/02/3-Corporate-colors-and-logotype.png)
![Business cards, stationery, and printed collateral. Business cards, stationery, and printed collateral.](http://weandthecolor.com/wp-content/uploads/2015/02/4-Business-cards-stationery-and-printed-collateral.jpg)
![Poster artwork created by Martin Grohs, a creative director and illustrator based in Leipzig, Germany. Poster artwork created by Martin Grohs, a creative director and illustrator based in Leipzig, Germany.](http://weandthecolor.com/wp-content/uploads/2015/02/5-Poster-artwork-created-by-Martin-Grohs-a-creative-director-and-illustrator-based-in-Leipzig-Germany-600x797.jpg)