Ready For Liftoff – GRID vGPU, NVIDIA explanation video – directed by Bureau Hardy Seiler.
Bureau Hardy Seiler is a multidisciplinary design studio based in Hannover, Germany. The studio was commissioned by NVIDIA (the worldwide leader in visual computing and the inventor of the GPU) to help with the direction of an explanation video for NVIDIA’s new product, the GRID vGPU. Goal was to develop a video that shows all of the main features within 60 seconds. Another task was that the video can be shown at conferences as well as online without the use of a voice over.
To transmit the message in an easily understandable manner, the creative team of Bureau Hardy Seiler developed a clever system of labels and on-screen text transitions. With the help of well-animated motion graphics, the explanation video communicates everything without missing any part of the key message. The video was displayed after the launch during the VMWorld Conference at the Moscone Center in San Francisco.