An intentionally chaotic brand identity based on various 3D illustrations and graphic design elements created by Erohnovich Roma for event agency Prostorcrew.
From 2016 – 2017, Russian designer Erohnovich Roma has worked on a unique brand identity system for event agency Prostorcrew. Just recently in 2019, the agency made its international breakthrough with two major events: the Porsche Sportscar Together Day and Redbull Soundclash. Read more below.
The new brand identity system aims to manifest a comprehensive approach to business, life, and art based on the idea of “chaos as a system and the system as chaos.” Together with his team, Erohnovich Roma has created a series of layouts that may seem unstructured from the outside, but that is, in fact, based on principles of modular design and strict grids.
Moving on to the architecture and tools, they used their very own grotesque font Nudla along with some 3D illustrations and animated shapes. The modular design was one of the key principles of the brand identity as well as it is the main graphical metaphor. For more of Erohnovich Roma’s creative work, please visit his website or follow this talented designer on Behance.