Positive, a project by ZUPAGRAFIKA.

Positive, a project by graphic design studio ZUPAGRAFIKA.

Poznań, Poland based graphic design studio ZUPAGRAFIKA was responsible for this project called “Positive”. The project is dedicated to draw attention to the issue of old artworks taken away from Poland during World War II. Polish Ministry of Culture and National Heritage has commissioned this project in order to promote the knowledge of their recuperation process.

The design team has created a set of packaging boxes with included Polaroid-like cards. In addition, each card has a removable negative side. The positive image and some information about the artwork will be visible by replacing the negative.

The collection consists of four sets of images to unveil: Polish Painting, Foreign Painting, Engraving, and Sculpture.

Positive, a project by graphic design studio ZUPAGRAFIKA.
Positive, a project by graphic design studio ZUPAGRAFIKA.
Four different boxes.
Four different boxes.
The different boxes.
The different boxes.
Close up of the packaging.
Close up of the packaging.
Packaging design.
Packaging design.
Positive project - the packaging.
Positive project – the packaging.
Image cards.
Image cards.
Withdrawing the negative from the artwork.
Withdrawing the negative from the artwork.
Withdrawing the negative.
Withdrawing the negative.
Artwork, information, and negative.
Artwork, information, and negative.
Image cards and replaced negetive images.
Image cards and replaced negetive images.
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