A clean brand identity developed by studio Maas for Picón & Co.
Now it’s time for another well designed branding example. Today I want to show you a project by studio Maas. The Miami, FL based agency creates strategically focused design solutions. Their aim is to develop high quality design concepts while sticking to their core principle of simplicity.
Their creative team was asked to create the brand identity for Picón & Co, a company focusing on bringing together art and people. With their branding solution, studio Maas wanted to take awareness of Picón & Co’s key principle. They developed a custom logotype that brings together the elements in the name. The letter “o” is united with the accent mark in order to create a distinctive effect. The whole brand identity is based on a minimalist look in simple black and white colors. Studio Maas’ graphic work included the creation of the custom logotype as well as a range of branding materials and the stationery set. The result looks modern and reduced to its essentials. For additional information about the Miami, FL based studio and their work, feel free and check out their website: www.maas4studio.com
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