Pastosa Ravioli Co. Identity Design Concept.
The two graphic designers Naomie Ross and Daniel Renda have created this brand identity concept as personal fun project for Pastosa Ravioli Co. The original company is a gourmet Italian bakery and deli with 9 independently owned shops in New York City and New Jersey. The designers decided to create a brand identity based on several pasta drawings, which conveys a more authentic and handmade look.