Paramount Hotels – Identity.
The creative people of graphic design agency & SMITH were entrusted with this luxurious branding project for Paramount Hotels & Resorts. The company has been established in the film industry since 1914. Paramount recently launched a hospitality brand called Paramount Hotels & Resorts. The graphic studio & SMITH has created the identity concept in close cooperation with the strategy team at Luxury Branding. They developed a brand identity based on Paramount’s cinematic flair.