Paramount Hotels – Identity.
The creative people of graphic design agency & SMITH were entrusted with this luxurious branding project for Paramount Hotels & Resorts. The company has been established in the film industry since 1914. Paramount recently launched a hospitality brand called Paramount Hotels & Resorts. The graphic studio & SMITH has created the identity concept in close cooperation with the strategy team at Luxury Branding. They developed a brand identity based on Paramount’s cinematic flair.
![Paramount Hotels & Resorts - Luxury Brand Design by & SMITH Paramount Hotels & Resorts - Luxury Brand Design by & SMITH](http://weandthecolor.com/wp-content/uploads/2013/12/Paramount-Hotels-Resorts-Luxury-Brand-Design-by-SMITH.jpg)
![Paramount Hotels & Resorts - Business Cards by & SMITH Paramount Hotels & Resorts - Business Cards by & SMITH](http://weandthecolor.com/wp-content/uploads/2013/12/Paramount-Hotels-Resorts-Business-Cards-by-SMITH.jpg)
![Paramount Hotels & Resorts - Communication Design by & SMITH Paramount Hotels & Resorts - Communication Design by & SMITH](http://weandthecolor.com/wp-content/uploads/2013/12/Paramount-Hotels-Resorts-Communication-Design-by-SMITH.jpg)
![Paramount Hotels & Resorts - Packaging Design by & SMITH Paramount Hotels & Resorts - Packaging Design by & SMITH](http://weandthecolor.com/wp-content/uploads/2013/12/Paramount-Hotels-Resorts-Packaging-Design-by-SMITH.jpg)
![Paramount Hotels & Resorts - Visual Identity by & SMITH Paramount Hotels & Resorts - Visual Identity by & SMITH](http://weandthecolor.com/wp-content/uploads/2013/12/Paramount-Hotels-Resorts-Visual-Identity-by-SMITH.jpg)
![Paramount Hotels & Resorts - Website Design by & SMITH Paramount Hotels & Resorts - Website Design by & SMITH](http://weandthecolor.com/wp-content/uploads/2013/12/Paramount-Hotels-Resorts-Website-Design-by-SMITH.jpg)
![Paramount Hotels & Resorts -Web Design by & SMITH Paramount Hotels & Resorts -Web Design by & SMITH](http://weandthecolor.com/wp-content/uploads/2013/12/Paramount-Hotels-Resorts-Web-Design-by-SMITH.jpg)