OFFF Festival Re-Branding.
The renowned OFFF Festival got a new face. Barcelona based CROWD Studio was commissioned to create a complete redesign of the festival’s existing visual identity. Due to OFFF Festival’s international growth, a new communication was needed. The client asked for a design that reflects a compact but also dynamic brand. Besides a range of printed communication materials, there was also the need of a new website and mobile app for the festival.
Some years ago the OFFF Festival was known as a pure online flash film festival. With the years, new creative disciplines were added to the festival and the three F lost their meaning. That’s why the logo needed a complete revision. CROWD Studio decided to create an imagotype based on clear graphic shapes.
Several applications such as stationery, t-shirts and bags, posters, signage, flyers and merchandising materials were created.
The new festival website and mobile app got a completely new way of navigation, which is coherent with the brand. CROWD Studio transfered the new symbolic letters F into a new navigation system. They used overlying layers for each level of content. The website navigation works with vertically overlying layers, while the mobile app was made with horizontally overlying layers.