Fashion Designer Brand Identity.
Directly after featuring The Bakery Design Studio’s identity work for ‘I AM’, a Russion fashion label, here is another great example of modern fashion identities. Pete Rossi created this brand identity for british fashion designer Jamie Bruski Tetsill. It’s a completely different approach but also very minimalistic. Especially the use of simple graphic shapes is catching my eyes. Pete Rossi took all characters from Jamie Bruski Tetsill’s name and transformed them to basic geometric forms. Clear graphic shapes are also typical for Jamie Bruski Tetsill’s fashion designs. In the context of developing this identity, Pete Rossi created the stationery, lookbook, tape, posters and a website.