Impossible Brand Identity.
Berlin-based graphic design studio Heine/Lenz/Zizka has designed the corporate identity for Impossible, a company that manufactures instant film again, with a new formula. The logotype was created with a backward “P”. This emphasizes the opposite, “possible”. The studio has created a simple visual identity focusing on the product itself. Heine/Lenz/Zizka was also responsible for the naming as well as product packaging, point of sale materials, communications, and trade show presence.
