Helsinki Design Week – art direction, branding, and graphic design by Kokoro & Moi.
Kokoro & Moi, a Finnish full-service creative agency was entrusted to create the visual identity for the Helsinki Design Week in 2014. The annual event was founded in 2005. Today it’s the largest design festival of the northern countries. The event presents design from different fields such as fashion, architecture, and urban culture.
In September 2014, Helsinki Design Week celebrated its 10th anniversary. Kokoro & Moi developed the entire communication design including all online and offline presences, as well as advertising and a campaign for the 10th anniversary.
Kokoro & Moi’s creative team revised and reconstructed the 10-year-old logo and the entire visual vocabulary. The 10th anniversary campaign was illustrated with athletic and graphic photography by Osma Sarvilahti. For more information about this annual design festival, please visit: www.helsinkidesignweek.com