The Happy 8 – Malaysian Hotel Chain – Visual Identity.
The Chinese design and branding studio ‘1983 present‘ was commissioned to create the visual identity for ‘The Happy 8’, a luxurious hotel chain from Malaysia. ‘1983 present’ developed a visual identity inspired by the Nanyang culture and asian art. The design provides vibrant colors in combination with mysterious asian symbols. This colorful hotel brand identity looks unique and very appealing. The enire work included a huge range of printed materials as well as promotional items for ‘The Happy 8’ hotel brand.