Art direction, graphic design, and photography by Principal and Tolleson Design.
Because of my passion for colors and outstanding graphic design, it’s my pleasure to feature this beautiful work on WE AND THE COLOR. When creative director Steve Tolleson teamed up with studio Principal to collaborate on Gmund’s product plans, it marked the beginning of a two-year partnership “to define the perfect color palette within a single paper collection.” With 48 colors offered in four surface options, the Gmund Colors palette ensures that any color combination works together seamlessly. Four hero portraits were created to present the four surface finishes. A vivid mix of swatchbook inserts demonstrate the various possibilities of print techniques.
Please have a look at the images below. For more, just visit Steve Tolleson’s website or check out his portfolio on Behance.
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.