Art direction, graphic design, and photography by Principal and Tolleson Design.

Because of my passion for colors and outstanding graphic design, it’s my pleasure to feature this beautiful work on WE AND THE COLOR. When creative director Steve Tolleson teamed up with studio Principal to collaborate on Gmund’s product plans, it marked the beginning of a two-year partnership “to define the perfect color palette within a single paper collection.” With 48 colors offered in four surface options, the Gmund Colors palette ensures that any color combination works together seamlessly. Four hero portraits were created to present the four surface finishes. A vivid mix of swatchbook inserts demonstrate the various possibilities of print techniques.

Please have a look at the images below. For more, just visit Steve Tolleson’s website or check out his portfolio on Behance.

Art direction, graphic design, and photography by Principal and Tolleson Design.
Art direction, graphic design, and photography by Principal and Tolleson Design.
Gmund Colors - 48 colors offered in four surface options.
Gmund Colors – 48 colors offered in four surface options.
Four hero portraits were created for the swatchbook system.
Four hero portraits were created for the swatchbook system.
Each an expression of the four surface finishes.
Each of them is an expression of the four surface finishes.
All swatchbook inserts were designed in their respective finishes.
All swatchbook inserts were designed in their respective finishes.
Close up of the printed collateral.
Close up of the printed collateral.
The collection demonstrates the diverse range of creative print techniques.
The collection demonstrates the diverse range of creative print techniques.
Events in Munich, Milan, and Tokyo celebrated the flagship product launch.
Events in Munich, Milan, and Tokyo celebrated the flagship product launch.

All images © by Principal and Tolleson Design. Do not hesitate to have a look at our Graphic Design and Branding categories to find more inspiring work.

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