Art direction, graphic design, and photography by Principal and Tolleson Design.
Because of my passion for colors and outstanding graphic design, it’s my pleasure to feature this beautiful work on WE AND THE COLOR. When creative director Steve Tolleson teamed up with studio Principal to collaborate on Gmund’s product plans, it marked the beginning of a two-year partnership “to define the perfect color palette within a single paper collection.” With 48 colors offered in four surface options, the Gmund Colors palette ensures that any color combination works together seamlessly. Four hero portraits were created to present the four surface finishes. A vivid mix of swatchbook inserts demonstrate the various possibilities of print techniques.
Please have a look at the images below. For more, just visit Steve Tolleson’s website or check out his portfolio on Behance.
All images © by Principal and Tolleson Design. Do not hesitate to have a look at our Graphic Design and Branding categories to find more inspiring work.