Frères d’Encre Tattoo Shop brand identity and web design.
The tattoo artists of the shop are masters of their trade. The atmosphere in the shop is marked by a close friendship and a cool “badass” attitude. The French name “Frères d’Encre” is a play on words that can be translated to “Brothers in ink”.
The two designers Carolane Godbout and Sebastien Dust Leblanc wanted to create a tattoo shop brand identity that reflects these brotherhood. They designed a logo as well as several graphic elements inspired by Army badges. Their work included the complete tattoo shop brand identity as well as stationery, communication and web design.