Brand experience design by South Korean agency Plus X for the free music streaming service BEAT.
Plus X is a Seoul, South Korea based design agency specializing in brand experience and the diverse aspects of marketing. They developed a completely new brand identity design for the free music streaming service, “BEAT”.
The agency defined the brand core value and brand identity based on the service. They developed a flexible and user-oriented design. Their work included a new logo design, the complete branding, UI/UX design for website and app as well as the entire advertisement, marketing and promotion. For further information, please visit: www.plus-ex.com
![Design and brand experience by Plus X for BEAT, a free music streaming service. Design and brand experience by Plus X for BEAT, a free music streaming service.](http://weandthecolor.com/wp-content/uploads/2015/04/1-Design-and-brand-experience-by-Plus-X-for-BEAT-a-free-music-streaming-service.jpg)
![Basic logo design for the app. Basic logo design for the app.](http://weandthecolor.com/wp-content/uploads/2015/04/2-Basic-logo-design-for-the-app.jpg)
![Diverse colorful logos for any genre, ranking, and collaboration. Diverse colorful logos for any genre, ranking, and collaboration.](http://weandthecolor.com/wp-content/uploads/2015/04/3-Diverse-colorful-logos-for-any-genre-ranking-and-collaboration.jpg)
![Numerous colorful business cards of the company. Numerous colorful business cards of the company.](http://weandthecolor.com/wp-content/uploads/2015/04/4-Numerous-colorful-business-cards-of-the-company.jpg)
![A unique iconography based on round brand icons. A unique iconography based on round brand icons.](http://weandthecolor.com/wp-content/uploads/2015/04/5-A-unique-iconography-based-on-round-brand-icons.jpg)
![The main website design. The main website design.](http://weandthecolor.com/wp-content/uploads/2015/04/6-The-main-website-design.jpg)
![Mobile App GUI. Mobile App GUI.](http://weandthecolor.com/wp-content/uploads/2015/04/7-Mobile-App-GUI.jpg)
![Two types of graphic motifs. Two types of graphic motifs.](http://weandthecolor.com/wp-content/uploads/2015/04/8-Two-types-of-graphic-motifs.jpg)
![Promotional items - badges. Promotional items - badges.](http://weandthecolor.com/wp-content/uploads/2015/04/9-Promotional-items-badges.jpg)
![Billboard advertisement for the free music streaming service in a metro station. Billboard advertisement for the free music streaming service in a metro station.](http://weandthecolor.com/wp-content/uploads/2015/04/10-Billboard-advertisement-in-the-subway.jpg)
very bad typography