A range of illustrative and playful visuals created by studio Office for Fanta.
San Francisco based branding and design studio Office was commissioned to create a series of illustrative visuals for Fanta.
Fanta is a trademark of The Coca-Cola Company. It’s the world’s leading fruity beverage. The work included the development of a global design strategy, a logo, a new packaging system, point-of-sale marketing, different merchandising displays, and the creation of targeted advertising campaigns. Studio Office designed a series of playful brand visuals based on Fanta’s orange heritage and the vision to inspire more play in the world. In addition, studio Office developed the visual vocabulary for sub-brands such as Fanta World, which regularly offers limited edition flavors from all over the world. All created visuals convey a playful illustrative style, which cause a sense of discovery and desire for adventure. Below you can find a selection of the created illustrations.