A range of illustrative and playful visuals created by studio Office for Fanta.
San Francisco based branding and design studio Office was commissioned to create a series of illustrative visuals for Fanta.
Fanta is a trademark of The Coca-Cola Company. It’s the world’s leading fruity beverage. The work included the development of a global design strategy, a logo, a new packaging system, point-of-sale marketing, different merchandising displays, and the creation of targeted advertising campaigns. Studio Office designed a series of playful brand visuals based on Fanta’s orange heritage and the vision to inspire more play in the world. In addition, studio Office developed the visual vocabulary for sub-brands such as Fanta World, which regularly offers limited edition flavors from all over the world. All created visuals convey a playful illustrative style, which cause a sense of discovery and desire for adventure. Below you can find a selection of the created illustrations.
![Fanta visuals by studio Office from a San Francisco, California. Fanta visuals by studio Office from a San Francisco, California.](http://weandthecolor.com/wp-content/uploads/2014/07/1-Fanta-visuals-by-studio-Office-from-a-San-Francisco-California.jpg)
![Fanta illustrations by Office, a San Francisco based creative studio. Fanta illustrations by Office, a San Francisco based creative studio.](http://weandthecolor.com/wp-content/uploads/2014/07/2-Fanta-illustrations-by-Office-a-San-Francisco-based-creative-studio.jpg)
![A fresh new packaging design. A fresh new packaging design.](http://weandthecolor.com/wp-content/uploads/2014/07/3-A-fresh-new-packaging-design.jpg)
![Illustrative window advertising. Illustrative window advertising.](http://weandthecolor.com/wp-content/uploads/2014/07/4-Illustrative-window-advertising.jpg)
![Different colorful screens. Different colorful screens.](http://weandthecolor.com/wp-content/uploads/2014/07/5-Different-colorful-screens.jpg)
![Fanta World Series - China Melon design. Fanta World Series - China Melon design.](http://weandthecolor.com/wp-content/uploads/2014/07/6-Fanta-World-Series-China-Melon-design.jpg)
![Illustrative design for Thai Mango. Illustrative design for Thai Mango.](http://weandthecolor.com/wp-content/uploads/2014/07/7-Illustrative-design-for-Thai-Mango.jpg)
![Thai Mango, China Melon, Brazil Grape Thai Mango, China Melon, Brazil Grape](http://weandthecolor.com/wp-content/uploads/2014/07/8-Thai-Mango-China-Melon-Brazil-Grape.jpg)