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Whether you’re launching a new brand or revitalizing an existing one, having a well-defined set of brand guidelines is essential. Enter the brand guidelines template designed by GraphicArtist, a masterfully crafted tool in Adobe InDesign that promises to bring your brand’s visual identity to life with precision and style.

Please note that this template requires Adobe InDesign. You can get the latest version from the Adobe Creative Cloud website—look here.

Download a modern brand guidelines template designed by GraphicArtist in Adobe InDesign
Download a modern brand guidelines template designed by GraphicArtist in Adobe InDesign

Unpacking the Template: A Comprehensive Overview

This meticulously designed template comprises 16 pre-designed pages, each tailored to ensure every aspect of your brand’s visual and communicative elements is well-documented and easy to follow. Here’s an in-depth look at what makes this template stand out.

1. Cover Page: Setting the Tone

The cover page sets the stage with a bold title “Brand Guideline,” accompanied by a modern and clean aesthetic. The background features geometric patterns, adding a touch of sophistication without overwhelming the viewer.

2. Table of Contents: Structured and Clear

A well-organized table of contents is the backbone of any comprehensive guide. This template’s contents are segmented into clear sections, including Brand Personality, Brand Logo, Color Palette, Typography, and Stationery. The inclusion of a subtle background image enhances the visual appeal without detracting from the content.

3. Brand Logo: Detailed and Precise

The logo section provides exhaustive guidelines on logo usage, ensuring your brand mark is presented consistently across all platforms. This includes:

  • Logo Variations: Different versions of the logo for various applications.
  • Logo Mark: Specifications for spacing, alignment, and scaling.
  • Visual Examples: Clear, visual instructions to eliminate guesswork.

4. Color Palette: Vibrant and Exact

Color is a powerful element of brand identity. This section breaks down your brand colors in detail, providing:

  • Color Names and Values: CMYK, RGB, and HEX values for precise color reproduction.
  • Visual Swatches: Easy-to-reference color samples to ensure consistency in all brand materials.

5. Typography: Stylish and Cohesive

Typography can make or break a brand’s visual appeal. This template includes:

  • Font Specifications: Recommended fonts, including various weights and styles.
  • Text Samples: Examples of text in different sizes to guide usage in various contexts.
  • Hierarchy and Readability: Ensuring your text is both visually appealing and easy to read.

6. Stationery: Professional and Polished

Branding extends to every piece of communication, including stationery. This section offers:

  • Templates: Pre-designed layouts for business cards, letterheads, and other essential items.
  • Guidelines: Clear instructions on dimensions and layouts, ensuring every piece of stationery maintains brand consistency.

7. Contact Information: Accessibility and Support

The template concludes with a contact information page, providing essential details for further inquiries. The design is simple and clean, making it easy for stakeholders to find the information they need.

Design Features: What Makes This Template Exceptional?


Every page of this template maintains a uniform layout, design elements, and color scheme. This consistency is crucial for reinforcing your brand’s identity across all touchpoints.


The template uses a clear hierarchy in text sizes and weights, with ample white space to avoid clutter. This ensures that all information is easily digestible and aesthetically pleasing.

Visual Appeal

Modern, professional, and visually engaging, this template uses images and icons strategically to enhance the overall look without overpowering the content.


Designed in Adobe InDesign, this template is fully editable. You can effortlessly adjust colors, text, and layout to align perfectly with your specific brand requirements.

Why Choose This Template?

  • Print-Ready: With its CMYK color mode, the template is ready for print, ensuring high-quality output.
  • Professional Design: Crafted by GraphicArtist, this template combines functionality with aesthetic appeal.
  • Ease of Use: Pre-designed pages save time and effort, allowing you to focus on fine-tuning your brand identity rather than starting from scratch.

A robust set of brand guidelines is indispensable for maintaining a strong, consistent brand identity. This template by GraphicArtist in Adobe InDesign offers a professional, comprehensive, and customizable solution that caters to all aspects of your branding needs. By leveraging this tool, you ensure that your brand is presented with clarity, consistency, and style across all platforms and touchpoints.

Don’t hesitate to browse through WE AND THE COLOR’s Templates section for more or ask our ChatGPT-powered AI Template Finder for help.