Design studio Futura. has created a brand identity for Cloud & Co. based on colorful illustrations.
Design studio Futura. was commissioned to develop a vivid brand identity for Cloud & Co., a traditional gelato store located in Qatar. The visual experience masterfully differentiates Cloud & Co. from all the competitors while seducing consumers with this new gelato culture. They have developed lots of surreal illustrations to create a fantastic world of pastel skies and cotton candy clouds. In addition, they used geometric figures along with striking colors that complement the intricate illustrations. Just have a look below. All photos were taken by Rodrigo Chapa. For more of Futura’s creative work, please visit their website.
![Cloud & Co. branding by Futura. Cloud & Co. branding by Futura.](https://weandthecolor.com/wp-content/uploads/2018/05/1-Cloud-Co-branding-by-Futura.jpg)
![Colorful illustrations. Colorful illustrations.](https://weandthecolor.com/wp-content/uploads/2018/05/2-Colorful-illustrations.jpg)
![Cloud & Co. is a traditional gelato store located in Qatar. Cloud & Co. is a traditional gelato store located in Qatar.](https://weandthecolor.com/wp-content/uploads/2018/05/3-Cloud-Co.-is-a-traditional-gelato-store-located-in-Qatar.jpg)
![Surreal illustrations where everything is possible. Surreal illustrations where everything is possible.](https://weandthecolor.com/wp-content/uploads/2018/05/4-Surreal-illustrations-where-everything-is-possible.jpg)
![Unique business cards in different colors. Unique business cards in different colors.](https://weandthecolor.com/wp-content/uploads/2018/05/5-Inique-business-cards-in-different-colors.jpg)
![Carrier Carrier](https://weandthecolor.com/wp-content/uploads/2018/05/6-Carrier.jpg)
All images © by Futura. Feel free to have a look at our Graphic Design, Branding, Packaging Design, and Illustration categories to find more inspiring work.