A new visual identity developed by Graphéine for the city of Romans-sur-Isère.
At the end of 2015, the creative team of agency Graphéine took part in a public consultation to develop a new visual language for the city of Romans-sur-Isère. Their identity solution provides a graphical approach that combines the history of the city with a modern twist. Founded in 838, the city of Romans-sur-Isère is characterized by Romanesque art and architecture. Its simplicity and authenticity perfectly fits with the new identity system. Feel free and read more below.
The logo design refers to the arches of the bridge over the Isère river, which is a symbolic place. On the other hand, the design of the word ‘Romans’ creates a link to the geography of the city. The use of different colors creates a vibrant interpretation of constant movement and development. Graphéine’s creative team proposed three main colors and a secondary range for all other topics. Their work also included the design of all branding and stationery materials including business cards, letterheads, brochures, posters, and promotional items.
The following images give you a glimpse into the city’s new visual vocabulary. In addition, you can find some of Graphéine older branding projects on WE AND THE COLOR. For those of you who want to know more about the French branding agency, please visit their website.
All images in this article © by agency Graphéine. Do not hesitate and discover more inspiring work in our Graphic Design and Branding categories. WE AND THE COLOR is your source for the daily dose of creative inspiration!