Corporate identity design and marbled stationery with a significant British touch created by Mubien Studio for Charly Gusto.
Santander, Spain based Mubien Studio was commissioned to develop a brand identity for Michael Doyle also known as Charly Gusto. The professional marketing expert asked for a noble design that reflects his personal strengths as well as his British origin. Furthermore, he was looking for something special for his business cards, something that keeps in mind and that stands out.
In a first step, Mubien Studio designed a mark based on the CG initials along with a classic lettering for the logotype, which is based on serif lovercases. As a particularly striking feature of the corporate identity, Mubien Studio has created a marbled paper texture. They designed 40 different business cards with this handmade texture.
To see some examples of Charly Gusto’s visual identity, just have a look at the pictures below. For further information about Mubien Studio, feel free and visit their website.