Alpha Drive – Car Rental Branding by Fable

A sophisticated corporate identity developed by multi-disciplinary design boutique Fable for the forward-thinking car-leasing business, Alpha Drive.

Fable is a Singapore based multi-disciplinary design boutique offering concept-driven ideas and intelligent designs for a broad range of clients. Their creative team was recently commissioned to develop a sophisticated corporate identity for Alpha Drive, an innovative car leasing company with a focus on the middle and upper class of the car rental market. Alpha Drive delivers premium cars and services at affordable prices. You can find more details about the branding project below the first picture.

Corporate identity for Alpha Drive developed by multi-disciplinary design boutique Fable.
Corporate identity for Alpha Drive developed by multi-disciplinary design boutique Fable.

Luxury and accessibility represented by an elegant hint of copper.

Fable’s experienced design team has chosen copper to be Alpha Drive’s primary color. It provides a noble appearance, while adding a touch of adaptability and dynamism to the corporate identity. The minimalist yet distinctive logo is a blend of the letter ‘A’ and an inverted ‘V’. It symbolizes a forward-moving arrow representing the tagline: “We Drive You Forward.” A secondary tagline: “Your Life, Your Drive”, was chosen to reflect a sophisticated lifestyle. Here you can see a few more examples of the corporate identity. For more of Fable’s creative work, please visit their website.

Alpha Drive is a sophisticated car-leasing business focusing on the middle and upper class of the car rental market.
Alpha Drive is a sophisticated car-leasing business focusing on the middle and upper class of the car rental market.
Close up of the letterheads.
Close up of the letterheads.
Business cards detail view.
Business cards detail view.
Clean and sophisticated corporate design.
Clean and sophisticated corporate design with copper as primary color.
The selected brand imagery conveys a mix of success and joy alive.
The selected brand imagery conveys a mix of success and joy alive.
Premium car models and service at affordable prices.
Premium car models and service at affordable prices.
"Your Life, Your Drive"
“Your Life, Your Drive”
The brand is based on a carefully curated lifestyle.
The brand is based on a carefully curated lifestyle.

This outstanding project is featured in our Graphic Design and Branding categories. Feel free and discover more inspiring work on WE AND THE COLOR. We show you the latest trends in branding and graphic design!

No ratings yet.

Please rate this article.

LEAVE A REPLY

Please enter your comment!
Please enter your name here