A sophisticated corporate identity developed by multi-disciplinary design boutique Fable for the forward-thinking car-leasing business, Alpha Drive.
Fable is a Singapore based multi-disciplinary design boutique offering concept-driven ideas and intelligent designs for a broad range of clients. Their creative team was recently commissioned to develop a sophisticated corporate identity for Alpha Drive, an innovative car leasing company with a focus on the middle and upper class of the car rental market. Alpha Drive delivers premium cars and services at affordable prices. You can find more details about the branding project below the first picture.
Luxury and accessibility represented by an elegant hint of copper.
Fable’s experienced design team has chosen copper to be Alpha Drive’s primary color. It provides a noble appearance, while adding a touch of adaptability and dynamism to the corporate identity. The minimalist yet distinctive logo is a blend of the letter ‘A’ and an inverted ‘V’. It symbolizes a forward-moving arrow representing the tagline: “We Drive You Forward.” A secondary tagline: “Your Life, Your Drive”, was chosen to reflect a sophisticated lifestyle. Here you can see a few more examples of the corporate identity. For more of Fable’s creative work, please visit their website.
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