A new brand identity system developed by Underline Studio for Actionable.

Through close relationships and meaningful conversations, Actionable is an organization that offers a frequent, relevant, collaborative and measurable platform for efficient learning. Their workplace provides appropriate tools for successful learning. Actionable has commissioned Underline, a Toronto, Canada based studio to create a new brand identity. They were briefed to develop a design that unifies yet emphasizes all individual sub-brands offered under the Actionable umbrella. The new identity system offers a unique iconography for each sub-brand to represented each line of business. The result is a dynamic identity system that explains the idea behind Actionable. Furthermore, Underline’s creative team has created a varied range of collateral such as stationery, brochures, reports, apps, posters, ads, and many more. Just check out the images below. For those who want to see more of Underline’s graphic work, feel free to visit their website.

Actionable brand identity by Underline Studio.
Actionable brand identity by Underline Studio.
Reinventing professional learning. Conversations that matter.
Reinventing professional learning. Conversations that matter.
Logos for the sub-brands.
Logos for all the sub-brands.
Identity system based on a vivid iconography.
The brand identity system is based on a vivid iconography.
Printed collateral.
Close up of the printed collateral.
Business cards.
Two-sided business cards in blue and white.
App design.
Also this app design was part of the project.
Brand guidelines.
The brand guidelines.

All images © by Underline Studio. You can find more inspiring work created by designers and studios from around the globe on WE AND THE COLOR. Our Graphic Design and Branding categories include a handpicked selection of outstanding projects.

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