Branding and Graphic Design by Benji Peck for the 404 Hotel & Kitchen.
Benji Peck is a Nashville based graphic designer and illustrator. He was responsible for the creation of the 404 Hotel & Kitchen brand identity. The hotel is an urban oasis with five king rooms, which are furnished with a mix of vintage and custom interior design. In addition, the hotel provides a spacious loft area and a rotating gallery that features artworks created by local artists. This hotel is the right accommodation for travelers who want something different with a unique touch. The associated 404 Kitchen is housed in a former shipping container. They offer a modern take on classic European cuisine, with emphasis on local food.
Benji Peck’s ambition was to create a brand identity that reflects both, the unique character of the hotel as well as the classic cuisine. It was achieved by a design, which was reduced to the essentials. Below you can see the sophisticated result of his work. For further information, please visit: peckandco.com