Branding and Packaging in Perfect Harmony.
Design and visual communication studio Manual from San Francisco, California created this award-winning brand and packaging design for Slice, a company that develops first-class cutting tools for home and office. The Goal was to create a visual identity that easily applies to multiple packaging systems and mediates a brand message of high quality.
“Manual approached the design of the logo and packaging in parallel. We realized there was an opportunity to forge a perfect unity between the logo and the graphic identity as expressed in the packaging. By simply cutting away at the word Slice at an angle, it not only made the logotype more edgy and dynamic, but also allowed us to exploit the angled slice across numerous packaging executions.”
