Wasserzeichen – Communication and product design for Aachener Kaiserbrunnen.
This master’s thesis by Stefan Zimmermann gives detailed information about the current situation as well as the predicted future of Germany’s bottled water industry. As an example, Stefan Zimmermann has developed a fictional local brand named: “Aachener Kaiserbrunnen”. His master’s thesis is a creative investigation, which explores the relationships between communication and product design.
Goal was to establish Aachener Kaiserbrunnen as an attractive brand that can succeed in a competitive market. Stefan Zimmermann developed a detailed branding strategy including style guide, a huge set of printed matters, and a website as well as a unique product design. A set of exhibition posters explains and visualizes the design principles of the new bottle. The documentation for the master’s thesis provides comprehensive information of the thematic background.