Transworld Surf.
San Diego, California based independent graphic design studio Wedge & Lever was entrusted with the redesign of the Transworld Surf magazine in late 2011. Goal was to create a more vivid visual experience based on a new corporate design as well as a photo-driven layout. The redesign resulted in an immediate increase in market-share and continued gaining until May of 2013 when the publication was purchased by its main competitor and unfortunately shut down.
![Transworld Surf Magazine - Travel Issue Transworld Surf Magazine - Travel Issue](http://weandthecolor.com/wp-content/uploads/2014/01/Transworld-Surf-Magazine-Travel-Issue.jpg)
![Transworld Surf Magazine - Redesign by Wedge & Lever Transworld Surf Magazine - Redesign by Wedge & Lever](http://weandthecolor.com/wp-content/uploads/2014/01/Transworld-Surf-Magazine-Redesign-by-Wedge-Lever.jpg)
![Transworld Surf Magazine - Visual Identity by Wedge & Lever Transworld Surf Magazine - Visual Identity by Wedge & Lever](http://weandthecolor.com/wp-content/uploads/2014/01/Transworld-Surf-Magazine-Visual-Identity-by-Wedge-Lever.jpg)
![Transworld Surf - Photo Book Transworld Surf - Photo Book](http://weandthecolor.com/wp-content/uploads/2014/01/Transworld-Surf-Photo-Book.jpg)
![Transworld Surf Magazine - New Layout by Wedge & Lever Transworld Surf Magazine - New Layout by Wedge & Lever](http://weandthecolor.com/wp-content/uploads/2014/01/Transworld-Surf-Magazine-New-Layout-by-Wedge-Lever.jpg)
Wow. The design is absolutely gorgeous, as a photographer I’d feel comfortable with my images in a publication like this. Shame they shutdown.