Torikorttelit is Helsinki’s old city center – a place where people transform their city into a more exciting and open Helsinki. The full-service creative agency Kokoro & Moi had the opportunity to develop the complete visual identity for Torikorttelit. The design communicates vitality, openness and diversity. The identity combines the old merchant area with new visions for the future. This is reflected by Helsinki’s typical color palette and the classic stripes in combination with modern typography and graphic design. The entire design looks bold, colorful and very friendly.