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Squarespace has gained popularity as a user-friendly website builder, offering a range of stunning templates that cater to various design preferences and purposes. However, many individuals and businesses often wonder whether they should use a Squarespace template or invest in creating a unique template from scratch. In this blog post, we’ll delve into the possibilities and considerations for both options to help you make an informed decision.

Part I: Squarespace Templates – The Convenient Choice

Squarespace templates are pre-designed website layouts that come with the platform. They offer several advantages, making them a compelling option for many users:

  1. User-Friendly: Squarespace templates are designed with user-friendliness in mind. You don’t need extensive coding or design skills to create a professional-looking website. The drag-and-drop interface simplifies the process, allowing you to easily customize templates to your liking.
  2. Time and Cost-Efficient: Using a Squarespace template can save you time and money compared to building a custom template from scratch. The templates are already optimized for mobile responsiveness and SEO, ensuring your website functions smoothly and ranks well in search engines.
  3. Variety: Squarespace offers a diverse range of templates for different purposes, from e-commerce and portfolios to blogs and business websites. This variety ensures you can find a template that suits your specific needs.
  4. Regular Updates: Squarespace regularly updates its templates to ensure they remain current and competitive. This means you won’t have to worry about outdated designs or compatibility issues.
  5. Support and Resources: Squarespace provides excellent customer support and a wealth of resources, including video tutorials and a knowledge base. This can be immensely helpful when customizing your chosen template.

Part II: The Benefits of Creating a Unique Squarespace Template

While Squarespace templates offer convenience, there are scenarios where creating a custom template makes sense. Here are the advantages of opting for a unique design:

  1. Brand Identity: A custom template allows you to express your brand identity in a way that’s uniquely yours. You have complete control over the design, ensuring it perfectly aligns with your vision and branding.
  2. Competitive Edge: Unique designs set you apart from competitors who might be using the same Squarespace templates. You can create a website that’s truly one-of-a-kind, making a memorable impression on your visitors.
  3. Tailored Functionality: Custom templates can be built with specific features and functionality that are essential for your business or project. This can include advanced e-commerce features, complex navigation structures, or unique interactive elements.
  4. SEO Advantage: With a custom template, you have more control over the site’s code and structure, which can lead to superior search engine optimization. You can fine-tune your website for the best possible search engine ranking.
  5. Scalability: Custom templates can grow with your business. As your needs evolve, you can easily modify the design and functionality of your website to accommodate changes and improvements.

Part III: Considerations for Your Decision

Making the choice between a Squarespace template and a unique design is not always straightforward. Here are some important considerations to keep in mind:

  1. Budget: Your budget is a significant factor. Creating a custom template can be more expensive than using a pre-designed Squarespace template, which is often a more cost-effective option for small businesses and startups.
  2. Time: Custom templates take more time to develop, while Squarespace templates offer a faster, ready-to-launch solution. Consider your timeline and project requirements.
  3. Design Skills: Do you have the design and coding skills required to create a custom template? If not, using a Squarespace template can be the more practical choice.
  4. Branding: If your brand identity is a top priority and requires a unique visual representation, a custom template may be the better fit.
  5. SEO and Functionality: If your website demands advanced SEO strategies or specific functionalities, custom templates give you more control.


The choice between using a Squarespace template and creating a unique template ultimately depends on your specific needs, resources, and goals. Squarespace templates provide a convenient and cost-effective way to build a professional website, but a custom design can offer a unique, tailored solution. Consider your priorities and resources carefully to make the best decision for your online presence. Whichever path you choose, Squarespace offers the tools and support to help you succeed in building a stunning website that meets your objectives.

Feel free to browse through a huge list of recommended design templates for different needs on WE AND THE COLOR. Header image by MclittleStock via Adobe Stock.