SOLO NYC, a documentary that follows four freelancers making a living in New York City.

Freelancing software company AND CO has teamed up with award-winning creative Daniel Soares to produce SOLO NYC, a short documentary that explores the freedom and entrepreneurship of four independent workers whose talents have led them to pursue their own careers across a broad range of professional fields.

“New York has always been about grit and relentless self-reliance—and this dynamic takes on a new meaning when applied to the city’s freelance workforce,” said Martin Strutz, co-founder of AND CO. “We made ‘SOLO NYC’ for the thousands, if not millions, of people wake up each day to chase their self-motivated career ambitions. They are thinkers, writers, creators and entrepreneurs, but most distinctively, they are independents.”

“The thread across all of my projects is a chance to feel something and then extend that feeling with the audience,” director Daniel Soares said. “This project was especially near and dear to my heart as it involved bringing to life the unique stories and perspectives of fellow freelancers who, like myself, call New York home.”

Our four creatives.

Helen Levi – owner of Helen Levi Ceramics, and a freelance potter and photographer based in Red Hook, Brooklyn.

Alex Trochut, an award-winning designer, illustrator and typography artist who lives and works in New York City.

Adriana Urbana, an independent chef and owner of Tepuy Dining, a Venezuelan inspired pop-up dining company located in Brooklyn.

Zipeng Zhu, a former senior designer for Sagmeister & Walsh and Pentagram. Zipeng Zhu runs an independently owned and operated creative studio called ‘DAZZLE’ from his home in Brooklyn.

SOLO NYC - Working as a Freelancer in New York City
SOLO NYC – Working as a Freelancer in New York City.

Any footage © by AND CO and Daniel Soares. You can find more outstanding film and animation projects on our YouTube channel. Feel free to subscribe here.


Please enter your comment!
Please enter your name here