Cut-out paper inspired illustrations for the SEGRA company book.
Look at this beautiful illustrative work by Copo Design. The Mexican studio was asked to work on the re-branding for SEGRA, which is one of the leading plotter and big format equipment suppliers in Latin America. From the outset, Copo Design’s approach was to develop a visual language away from the stereotypical brand design of other printing related companies. They didn’t want to create another brand identity that uses stock photographs like many others do. SEGURA’s visual identity should be unique and innovative in any possible way.
For the SEGRA company book, they created a series of illustrations inspired by cut-out paper. Every illustration of the series relates metaphorically to one of the chapters in the book. Below you can see the colorful result. All illustrations were created with care and SEGRA’s unique identity in mind. If you like this work as I do, then do not hesitate and check out more of Copo Design’s work on: www.holacopo.com